11 practical ways to get more local customers from Google

A customer may already be searching for exactly what your business sells: “surf lessons Taghazout”, “restaurant Agadir marina”, “electrician near me”, “kitchen design Inezgane” or “car rental Agadir”. The difficult part is not creating demand. It is making sure that your business appears, looks trustworthy and gives the customer a fast way to contact you.

That opportunity is substantial. DataReportal estimated that Morocco had 35.3 million internet users at the start of 2025, equal to 92.2% internet penetration, while 21.3 million social-media user identities were active. See the Digital 2025 Morocco report. Tourism also remains a major demand driver: Morocco received a record 19.8 million tourists in 2025, according to the tourism ministry figures reported by Reuters. Read the Reuters report.

1. Complete your Google Business Profile

Your Google Business Profile can appear before the customer reaches your website. Complete every field that helps Google and customers understand the business: the real business name, primary and secondary categories, telephone number, address or service area, opening hours, services, description, website and current images.

Google’s own guidance says complete and accurate information makes a business more likely to appear in relevant local results. Google describes local results as being mainly influenced by relevance, distance and prominence. Review Google’s local-ranking guidance.

2. Keep your contact information consistent

Use the same business name, phone number, address and website on Google, your website, Facebook, Instagram, LinkedIn and relevant directories. Inconsistent information creates customer doubt and makes it harder to maintain a reliable local identity online.

If you change a telephone number, update every important profile on the same day. Keep a simple spreadsheet listing each public profile, its URL, login owner and last update date.

3. Create a fast, mobile-first website

Many customers will discover you on a phone and may be using mobile data. Your main page must load quickly, avoid oversized graphics and make its first action obvious. Use a readable font size, comfortable spacing, buttons that are easy to tap and images that adapt without causing horizontal scrolling.

Google uses the mobile version of content for indexing and ranking and recommends responsive web design as the easiest pattern to implement and maintain. See Google’s mobile-first guidance.

4. Build one page for each valuable service

A general homepage rarely answers every high-intent search. Create focused pages for important services. A surf business might use separate pages for beginner lessons, board rental and surf packages. A construction business might separate renovations, aluminium work, painting and kitchen installation.

Each page should explain who the service is for, what is included, the areas served, typical process, proof of quality and a clear way to request a price or booking.

5. Use real location language naturally

Mention the locations you genuinely serve—such as Agadir, Taghazout, Tamraght, Aourir, Inezgane, Dcheira, Ait Melloul or Tiznit—where they help the reader. Avoid repeating city names unnaturally or creating fake address pages.

A useful local page can include delivery areas, neighbourhood landmarks, travel time, pickup options, local examples and questions specific to that area. The location should add practical value rather than exist only as a keyword.

6. Publish content that answers buying questions

Blog posts can attract early research traffic and support service pages through internal links. Focus on questions connected to a future purchase. Examples include “How much does a beginner surf lesson cost in Taghazout?”, “What should a restaurant website include?” or “How to choose an aluminium workshop in Agadir”.

Use original examples, local details, clear headings and a next step. One useful article can produce more qualified enquiries than many generic social posts because it continues to be discoverable.

7. Build a legitimate review system

Ask real customers for reviews soon after a successful service. Send the direct review link by WhatsApp, place a QR code at reception and train staff to ask politely. Do not buy reviews or pressure customers to leave only positive feedback.

Reply to reviews in a way that demonstrates care. Thank positive reviewers, mention the relevant service naturally and respond calmly to criticism. Google notes that positive reviews and helpful replies can help a business stand out.

8. Improve photos and visual proof

Customers often decide whether a business looks active and professional before reading everything. Add recent images of the premises, team, equipment, completed work, products, rooms or customer experience. Use consistent branding and avoid filling profiles with low-resolution posters.

For a trades business, before-and-after photos are useful. For tourism or hospitality, show the real experience and practical details. For suppliers, show product range, packaging, warehouse capacity or delivery capability.

9. Make WhatsApp a conversion path, not just an icon

A WhatsApp button should open a useful pre-filled message. Instead of “Hello”, use something like: “Hello, I would like a quotation for [service]. My location is [city].” This reduces friction and helps the business qualify the lead faster.

Place the button near the main offer, after service explanations and at the bottom of the page. Keep a separate form for prospects who prefer email or need to provide more detail.

10. Track calls, forms and WhatsApp clicks

Traffic alone does not show business value. Track the actions that indicate interest: telephone clicks, WhatsApp clicks, form submissions, booking starts and quotation requests. Add UTM parameters to social posts and advertisements so you can identify which campaigns bring useful enquiries.

An n8n workflow can store form submissions in Google Sheets, notify you immediately and create a follow-up task. Speed matters because local prospects often contact several providers.

11. Strengthen prominence beyond your own website

Google explains that prominence can be influenced by information such as links and review volume. Build legitimate mentions through tourism directories, supplier listings, professional associations, local partnerships, event pages and useful collaborations. Avoid buying large volumes of low-quality directory links.

The best local links normally come from real business relationships: a hotel recommending a transport company, a surf camp listed by a travel partner, a supplier mentioned by an installer, or a cooperative included in an official regional resource.

A 30-day local SEO Agadir plan

1. Week 1: audit your Google profile, website, contact information, reviews and top competitors.
2. Week 2: repair mobile usability, calls to action, WhatsApp links, opening hours and key profile fields.
3. Week 3: publish one strong service page, add professional photos and request reviews from recent customers.
4. Week 4: publish one useful local article, install conversion tracking and start measuring enquiries by source.